K-BEAUTY IN THE US · STEP 2 · Specialty · Ulta & Sephora
How TIRTIR climbed America
TIRTIR's US story starts in 2023; today it stands on the “Specialty · Ulta & Sephora” step.
The US timeline
- LandingEnters the US (online)source
- MomentFirst K-brand #1 in Amazon foundationsource
- Moment#1 across Amazon US Beautysource
- SpecialtyLaunches on Ulta.comsource
Each date is the earliest we could confirm in public sources. Retail dates include points when the brand was confirmed to be already on sale.
Hiring in the US
4 public US postings
- Brand marketingHansung Beauty Group (Goodai Global)
- Retail sales (Ulta, Sephora, Target…)Hansung Beauty Group (Goodai Global)
- E-commerce (Amazon, TikTok Shop)Hansung Beauty Group (Goodai Global)
- Key account salesHansung Beauty Group (Goodai Global)
Public postings checked 2026-10-12; some may have closed.
In Korea
Listing · Acquisition
Roles in recent Korean postings: Overseas sales, Finance & IR
Reading
It is on Ulta or Sephora shelves. Reaching mass and club stores nationwide is the next milestone.
SAME STEP IN THE US
Brands on the same step in America
Sources are linked on each item. Back to America's stairs