K-BEAUTY IN THE US · STEP 3 · Mass & club
How VT climbed America
VT's US story starts in 2018; today it stands on the “Mass & club” step.
The US timeline
- LandingFirst own US store, LA Century Citysource
- LandingOpens on Amazon USsource
- Mass & clubSells on Costco.comsource
- SpecialtyEnters Ulta Beautysource
- MomentReedle Shot in 1,410+ Ulta storessource
Each date is the earliest we could confirm in public sources. Retail dates include points when the brand was confirmed to be already on sale.
Hiring in the US
No public US postings were found for this brand as of 2026-10-12.
In Korea
Listing · Acquisition (revenue ₩437 billion, 2025)
Roles in recent Korean postings: Global e-commerce, Performance marketing, Overseas sales, Package design
Reading
It already sells nationwide in mass or club stores without a confirmed US entity. Whether to build a US team is the next fork.
SAME STEP IN THE US
Brands on the same step in America
Sources are linked on each item. Back to America's stairs